Top 15 Most Popular Timeshare Brands in 2021

With the new year always comes the top lists from the previous year, and timeshare is no exception.

Most timeshare owners know that the major hospitality companies have been involved in the timeshare industry for decades, with Marriott being the first to enter the arena in 1984. But have you ever wondered how they stack up in the eyes of the consumer?

We’ve taken a look at our offers placed through our system by consumers looking to buy a timeshare in 2021 and ranked the top 15 most popular timeshare brands based on this feedback. Keep in mind that some companies own or operate more than one brand under their corporate umbrella, so this isn’t necessarily a ranking of the best companies, but the brands that consumers engage with.

Announcing The Top 15 Most Popular Timeshare Brands

It’s time to take a look at the timeshare brands that consumers want to be a part of, listed in descending order to count down to the most popular:

15) Westin Vacation Club – part of the Vistana Signature Experiences program owned by Marriott, Westin timeshare resorts are a more exclusive network with resorts in places such as Maui, Kauai, Palm Springs, and St. John. Some of the most sought-after resorts come under the Westin brand, such as Westin Kaanapali Ocean Resort.

14) Disney Vacation Club – this position isn’t a reflection of the lack of demand for DVC products, but more a case of the lack of product available on the resale market. Disney is one of the most popular timeshare programs on the planet, and owners have legendary loyalty to the DVC points program, thereby keeping their ownership longer than most clubs. This is one reason why it’s wise to contact a licensed agent and let them do the searching for you.

Disney has a total of 16 resorts in its system, primarily in Orlando and connected to the Disney World theme parks that have revolutionized the tourism industry. No other timeshare brand in the world can offer such a coupling of entertainment and hospitality products.

13) Westgate Resorts – the largest privately held timeshare operator in the world has 23 resorts in its program in leading destinations like Las Vegas, New York City, Park City, Miami Beach, Myrtle Beach and Branson as well as Orlando. The Westgate Las Vegas Resort and Casino is one of the very few timeshare resorts in Vegas that has an onsite casino. With the onsite live entertainment, restaurants and bars, it has everything you need.

12) Vacation Village Resorts – this is primarily due to the popularity of the wonderful Grandview at Las Vegas resort, but Vacation Village has a number of resorts under management in destinations such as Williamsburg, Orlando, the mountains of Virginia and western Massachusetts. It sometimes flies under the radar but has over 40 resorts in its network and has been in business for 40 years. 

11) Capital Vacations – a relative newcomer to the timeshare marketplace, the Capital Vacations name has only been around since 2018 but the company is loaded with experienced timeshare industry veterans that know how to create a quality vacation experience. With timeshare management experience dating back to 1979, most of the resorts in its system are former Defender Resorts and SPM Resorts, which were acquired by Capital a few years ago.

Now there are about 70 resorts in the Capital Vacations’ network in top locales like St Thomas, St Maarten, the Florida Keys, Branson, Ocean City, Myrtle Beach and the Outer Banks. Plus, with 13 resorts in Florida, you’ll be able to stay nearly anywhere in the Sunshine State.   

10) Welk Resorts – now this gets interesting since Welk was obtained by Marriott last year. The Welk hospitality business was started by legendary band leader Lawrence Welk in 1964 with a motel and a nine-hole golf course near San Diego. The business had been in the Welk family since then, as Welk turned his attention to timeshare in 1985 with the Welk Resorts brand. The resorts are known for their quality accommodation and emphasis on numerous onsite activities such as golf courses, spa, multiple swimming pools, recreation centers, restaurants and live theater entertainment.

Welk Resorts can be found at Lake Tahoe, Palm Springs, Cabo, Breckenridge and Branson in addition to its flagship San Diego location. However, Marriott has announced that the resorts are to be rebranded into the Hyatt Residence Club, so we’ll see what happens

9) Hilton Grand Vacations – already known worldwide for its quality hotel accommodations, Hilton has developed amazing timeshare resorts ever since it entered the space in 1992. With destinations across the U.S., Italy, Portugal, Scotland, Barbados, Japan and Mexico there are amazing vacations at your fingertips. Urban experiences in places like New York City, Chicago and Washington D.C. combine with the beaches of Florida, Hawaii and South Carolina plus the mountains of Colorado and Utah to provide a great variety of experiences.

8) Bluegreen Vacations – Bluegreen caters to the domestic U.S. vacation market with 44 resort destinations across 20 states in its network. Over 220,000 owners are part of the Bluegreen vacation club, which operates on a points platform which allows members to vacation across its resort network. Urban vacations in New Orleans, Chicago, and New York combine with amazing beaches, the history of Williamsburg and St Augustine and the White Mountains of New Hampshire to give you a taste of what you can experience.

7) Somerpointe Resorts (Tahiti Village) – Somerpointe is on the list mainly because of Tahiti Village resort which, in case you didn’t know, is not in Tahiti but in Las Vegas. The resort is about two miles from The Strip and offers a great retreat from the action, with pools, restaurant, bar and the Mahana Spa to truly unwind. All up, Somerpointe Resorts has 12 resorts mainly located in Hawaii and Las Vegas.

6) Holiday Inn Club Vacations – the Holiday Inn name may invoke thoughts of clean and convenient hotels but the Holiday Inn timeshare program is much more. Now with 28 resorts in 14 states across America, about 350,000 owners are part of the HICV program. Centered on the flagship Orange Lake resort complex in Kissimmee near Orlando, the program offers a number of city, beach, mountain and various nature-based vacation experiences.

5) Diamond Resorts - another of the acquisition stories of 2021, Diamond is now owned and managed by Hilton. All you need to do is click onto the Diamond Resorts website to see this, as they are certainly not hiding the fact.

Diamond’s strength has been the number of resorts in its program and the locations it offers, servicing nearly 400,000 owners with over 90 resorts and affiliates across 35 states and an international travel destination network spanning six continents. Unlike the Marriott/Welk marriage, there has been no public hint of rebranding Diamond resorts, so the entities are expected to operate as separate brands for the near future. At the moment, there doesn’t appear to be cross-promotion or cross-booking between the brands but that can quickly change.  

4) Marriott Vacation Club – one of the leaders in the timeshare industry, Marriott has been involved in vacation ownership for nearly four decades. Now with over 60 resorts in the U.S., Caribbean, Central America, Europe, Asia, and Australia, Marriott timeshare resorts are some of the most popular in the world. Resorts such as Marriott's Grande Vista, Marriott's Newport Coast Villas and the Marriott Aruba resorts continue to be in high demand.

Remember that Marriott still manages a hybrid program of owners with weeks as well as Destination points owners, so buyers who want to lock in stays at top end resorts during peak season weeks can still find weeks for sale on the resale market.

3) Sheraton Vacation Club – the Sheraton timeshare resorts are still as popular as ever, with spots such as Sheraton Vistana Resort in Orlando and Sheraton Broadway Plantation in Myrtle Beach topping the list. The SVC resorts have been in the Vistana Signature Experiences collection (formerly Starwood) for a few years now and, while technically under Marriott ownership, the Sheraton resorts have maintained their unique style and ability to exceed the expectations of their owners.

2) Club Wyndham – the Wyndham timeshare behemoth operates a massive collection of 230 resorts and services nearly 900,000 owners around the world across five brands. Club Wyndham is the most popular of the brands and the flagship of the fleet with 100 resorts in the U.S. and Caribbean.

Fabulous spots from the jewel that is Orlando’s Wyndham Bonnet Creek resort to wonderful ski, beach, historic, family-friendly and urban destinations, Wyndham can offer just about any vacation experience imaginable. 

1) WorldMark The Club – this pure points program operates more like a travel club than a traditional timeshare program. With over 51,000 offers to buy WorldMark points through our platform, WorldMark takes the title as the single most popular entity in our system.

WorldMark also comes under the Wyndham Destinations umbrella so it is technically owned by Wyndham, or more accurately the Travel + Leisure company that owns all of the brands managed by Wyndham.

With nearly 100 resorts in the U.S., Canada and Mexico along with St. Thomas and Fiji, WorldMark offers an impressive array of vacation choices. Because of its relationship with Wyndham, the Wyndham resorts are also available for WorldMark points owners, expanding the choices to over 250 resorts.

The list above is a true all-star selection of resort brands and anyone can explore memorable vacations with each of these groups. If you need more information you can always call our licensed agents on 877-624-6889 or leave us a message by clicking here and we’ll respond as soon as we can.